Monthly Archives: July 2013
When I was a kid I wanted to be a teacher. Then a doctor. Fast forward to high school and the call of journalism was seductive enough that I spent the first three years in university believing I wanted to live like a college student for the rest of my life.
Then, I lost the passion for writing. It bummed me out so much, I dropped out of college.
A few years working full time in the real world and I finally discovered my calling…advertising. I went back to school, learned some new skills (hello graphic design), and yes, wrote. Reluctantly. My ad copy professor was very complimentary of my work. She would hand back assignments with questions like “Are you sure you don’t want to be a copywriter?” Nope. I wanted to be a designer. It was cooler, sexier, and more fun.
Internship, graduation, and a string of retail and corporate jobs led me to the mid-life crisis crossroads: What do I want to be when I grow up?
I come from a family of small business owners. Entrepreneurship is in my blood. So, own a business, right? Maybe.
Owning a business is the most grown-up of grown-up things you can do outside of retirement planning, drafting a will, and scheduling annual checks for heart disease. I’m almost 40 and
sometimes often I don’t feel like a grown-up.
Then something came out of my mouth one afternoon after fist-pumping and high-fiving myself on an awesome presentation to a client. I want to open my own ad agency.
I was actually speaking phrases like, “five-year plan” and “leasing office space”. I knew I had it bad when I took the kids to the dentist and saw this cute, empty office space nearby. I started mentally painting walls and arranging furniture.
The best part of all this (besides having the coolest job in the world!), Ed is totally on board. In fact, he’ll need to quit his job to make this business work (he’s a writer and designer too).
Sicotte Creative is 4-5 years away, but we’re constantly dreaming and planning it. There are a few of you out there (you know who you are) that I want on my team. So get ready. Because we’re coming.